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Study Pugh Matrix lecture notes PDF with total quality management definitions and explanation to study What is Pugh Matrix?. Study pugh matrix explanation with TQM terms to review total quality management course for online MBA programs.

Pugh Matrix Definition:

Pugh Matrix Notes:

While designing products, several ideas and concepts come to the mind of a designer. From all the concept alternatives, one must be selected. This selection process can be done by various techniques. One of the techniques for selecting the best concept or idea of product design is Pugh matrix. Pugh matrix was developed by Stuart Pugh, hence the name. A Pugh matrix is a tool that is used by a team of designers to aid in generation of ideas and then selecting the best one. It involves identifying the strengths and weaknesses of all the alternatives and taking the decision based on that information.

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