Pugh Matrix Notes: Definitions & Explanations PDF | Download eBooks
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Pugh Matrix Definition:
Pugh matrix is a method of concept selection used to identify conflicting requirements and to prioritize design trade-off.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Pugh Matrix Notes:
While designing products, several ideas and concepts come to the mind of a designer. From all the concept alternatives, one must be selected. This selection process can be done by various techniques. One of the techniques for selecting the best concept or idea of product design is Pugh matrix. Pugh matrix was developed by Stuart Pugh, hence the name. A Pugh matrix is a tool that is used by a team of designers to aid in generation of ideas and then selecting the best one. It involves identifying the strengths and weaknesses of all the alternatives and taking the decision based on that information.
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