Licensing Notes: Definitions & Explanations PDF | Download eBooks
Study Licensing lecture notes PDF with total quality management definitions and explanation to study “What is Licensing?”. Study licensing explanation with TQM terms to review total quality management course for online MBA programs.
Licensing Definition:
Licensing is a method of reaching international markets that does not require the establishment of international supply chains or marketing arms.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Licensing Notes:
International trade has gained its importance for the past few years. It is important to become diverse in business not only in products but also in market. One way of expanding the target market to international one is licensing. Licensing allows a firm to give copy rights of its specific product designs to another foreign firm in order to sell them in a restricted market. The products sold will be of same design but with a different brand/trademark. In this way, companies can reach out to international markets without actually getting involves in an international supply chain.
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