SWOT Analysis Notes: Definitions & Explanations PDF | Download eBooks
Study SWOT Analysis lecture notes PDF with project management definitions and explanation to study What is SWOT Analysis?. Study swot analysis explanation with project management terms to review project management course for online MBA programs.
SWOT Analysis Definition:
This technique examines the project from each of the strengths, weaknesses, opportunities, and threats (SWOT) perspectives.
A Guide to the Project Management Body of Knowledge by Project Management Institute
SWOT Analysis Notes:
A project must be analyzed internally and externally. The factors internal to the project that can affect the project's performance in both positive and negative way are strengths (positive) and weaknesses (negative). The factors external to the project affecting the project's performance are opportunities (positive factors) and threats (negative factors). The analysis of strengths, weaknesses, opportunities and threats associated with the project is called SWOT analysis. Using SWOT analysis, project associated risks can be identified that can be generated through internal as well as external sources. SWOT analysis also aims to examine the degree of impact of the project's strengths on threats. Moreover, it can also determine if the opportunities may get affected negatively due to the project's weaknesses.
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