Knowledge Management Notes: Definitions & Explanations PDF | Download eBooks
Study Knowledge Management lecture notes PDF with total quality management definitions and explanation to study What is Knowledge Management?. Study knowledge management explanation with TQM terms to review total quality management course for online MBA programs.
Knowledge Management Definition:
Knowledge management involves managing the mountain of information generated by Web site usage in a way to improve marketing to key customers.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Knowledge Management Notes:
One aspect of Customer Relationship Management System is determining the profitable and non-profitable customers. This is usually done through personalized communication with customers in order to make improvements in serving them. Personalized communication involves clickstream information maintenance through websites. Using customer clickstream data and finding ways to use the data in order to make a better relation with customers is called knowledge management. Using the customers' data, customer's preferences are identified and sales activities are managed according to the preferences. For example, EBay tracks the customer preferences based on their website usage in order to improve marketing to important customers.
Keep Learning with TQM Notes
What is Sample Variance?
Statistics is used to analyze the collected data and represent it in an appropriate manner. Variation can occur in a ...
What is System View?
There are different management styles. A view of management which considers an organization as a system is called system view ...
What is Consultant Audit?
Consultant audits are generally related to quality control activities. A team of consultants perform audit of an organization in relation ...
What is Work Breakdown Structure?
After the objectives and goals of a project are established, the next step is to understand the tasks that are ...
What is Aesthetics?
While defining quality, several dimensions are considered. One of them is aesthetics which takes into account the visual and sensory ...
What is Quality Assurance?
It is important to assure if the products manufactured or services offered comply with the quality standards. The best way ...
