Customer Relationship Management Notes: Definitions & Explanations PDF | Download eBooks
Study Customer Relationship Management lecture notes PDF with total quality management definitions and explanation to study “What is Customer Relationship Management?”. Study customer relationship management explanation with TQM terms to review total quality management course for online MBA programs.
Customer Relationship Management Definition:
Customer relationship management is defined as a view of the customer that asserts the customer is a valued asset that should be managed.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Customer Relationship Management Notes:
In modern world of business, the most important aspect of a business is customers. It is always important to cater to the customers' needs and demands while designing and producing a product. For this reason, organizations have now adopted a new approach called customer relationship management (CRM). It is important to develop a strong relationship with the customers to make them feel special. The organizations not only use the data of their customers for marketing purposes but also consider their demands, needs, and liking in the design process. A satisfied customer always comes back and bring more with him. So this approach helps to retain the customers and attracting new ones, thus increasing the sales.
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