Customer Driven Quality Notes: Definitions & Explanations PDF | Download eBooks
Study Customer Driven Quality lecture notes PDF with total quality management definitions and explanation to study What is Customer Driven Quality?. Study customer driven quality explanation with TQM terms to review total quality management course for online MBA programs.
Customer Driven Quality Definition:
Customer-driven quality is a term that refers to a proactive approach to satisfying customer needs.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Customer Driven Quality Notes:
The modern concept of business is "make it according to customers' needs". In today's world of business, the main focus of an organization is on customers' needs, demand and expectations and the organization do everything possible to meet the needs. The approach of customer-driven quality allows an organization to become proactive in anticipating customers' needs and fulfilling them accordingly in order to have a satisfied customer. The customers' needs and expectations can be identified by filling out questionnaires, conducting surveys, interviews etc. Once customers' preferences are established, the products are produced according to those preferences. In this way, an organization would be able to satisfy the customers that will lead to customer retention.
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