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Study Feedback lecture notes PDF with total quality management definitions and explanation to study What is Feedback?. Study feedback explanation with TQM terms to review total quality management course for online MBA programs.

Feedback Definition:

Feedback Notes:

In order to have happy and satisfied customers, it is important to have data regarding their needs, demands, preferences and expectations. This type of data can be gathered by conducting surveys, filling out questionnaires, interviewing the customers etc. Moreover, indirect ways of customer data collection are also available. The data gathered regarding customer's behavior and preferences is basically through customer feedback. Using this feedback, products/services are improved according to customers' needs. Feedback can also be given to the customer. When a complaint is lodged by the customer and it is resolved by the organization, the information regarding complaint resolution is provided to the customer through feedback.

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