Customer Benefits Package Notes: Definitions & Explanations PDF | Download eBooks

Study Customer Benefits Package lecture notes PDF with total quality management definitions and explanation to study “What is Customer Benefits Package?”. Study customer benefits package explanation with TQM terms to review total quality management course for online MBA programs.

Customer Benefits Package Notes:

A customer benefit package (CBP) identifies what a firm is offering as a service to the customers. A CBP helps an organization to develop an effective service strategy. However determining what an organization must not provide is as important as identifying what should be provided. Using CBP, a firm can identify the attributes that should be considered while providing service, rating the attributes relative to each other, segment the market and properly position the benefits package accordingly. The stages involved in CBP design process are idea generation, definition of service package, selection and definition of process and definition of facility requirements. Some of the packages that can be offered by a firm are unique services package, selective services package, restricted services package and generic services package.

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