Focus Group Notes: Definitions & Explanations PDF | Download eBooks
Study Focus Group lecture notes PDF with total quality management definitions and explanation to study What is Focus Group?. Study focus group explanation with TQM terms to review total quality management course for online MBA programs.
Focus Group Definition:
Focus group is a group of people who are brought together and are asked to share their opinions about a particular product or service.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Focus Group Notes:
A focus group is a group of people belonging to different backgrounds to participate in a discussion regarding a specific topic. In quality management, focus on customer is an important aspect to be considered. For this, the customers' preferences and needs must be identified. There are many ways to gather this information. The ways of data collection can be direct or indirect. Focus group is a direct way to understanding customers' needs for a product. Focus groups can also be used to get feedback of customers regarding a product or service. It is a qualitative approach which is generally used by marketing department of an organization.
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