Customer Managed Relationship Notes: Definitions & Explanations PDF Download
Study Customer Managed Relationship lecture notes PDF with marketing definitions and explanation to study What is Customer-Managed Relationship?. Study customer managed relationship explanation with marketing terms to review marketing course for online MBA programs.
Customer Managed Relationship Definition:
Marketing relationships in which customers, empowered by today's new digital technologies, interact with companies and with each other to shape their relationships with brands.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer Managed Relationship Notes:
It is a sort of relationship which reflects structure, applications, software, and internet facility to appreciate customers. This technique is usually used to develop a long term relationship with customers with the business. However, it will help business to get maximum profit from their customer friendly strategies for the targeted population.
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