Business Portfolio Notes: Definitions & Explanations PDF Download
Study Business Portfolio lecture notes PDF with marketing definitions and explanation to study “What is Business Portfolio?”. Study business portfolio explanation with marketing terms to review marketing course for online MBA programs.
Business Portfolio Definition:
Collection of businesses and products that make up the company.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Business Portfolio Notes:
Business portfolio is a set of products and services which are provided by a company to its customers. It describes investments, holdings, services, products, and brands. Business usually engage in portfolio analysis as an outcome of organization's strategic planning. According to the marketing managers, companies create a product which appeals targeted people in the market also known as market segment.
Keep Learning with Marketing Notes
What is Marketing Plan?
Be that as it may, similar to your field-tested strategy, a promoting plan is anything but a static archive. It ...
What is Value Network?
A worth system is a lot of associations among associations as well as people interfacing with one another to profit ...
What are Hybrid Channels?
The present powerful markets are compelling firms to plan progressively complex channel methodologies including numerous channels of dissemination. As the ...
What is Organizational Buying?
Association purchasing is the basic leadership process by which formal associations set up the requirement for acquired items and benefits ...
What is Service Perishability?
Items are substantial and Services are immaterial in nature. Impalpability of administrations is gotten from the way that you can't ...
What is Multichannel Marketing?
Multichannel advertising alludes to the act of interfacing with clients utilizing a mix of roundabout and direct correspondence channels - ...