Strategic Planning Notes: Definitions & Explanations PDF Download
Study Strategic Planning lecture notes PDF with marketing definitions and explanation to study “What is Strategic Planning?”. Study strategic planning explanation with marketing terms to review marketing course for online MBA programs.
Strategic Planning Definition:
Process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Strategic Planning Notes:
Plans are expected to explain what sorts of key destinations an association might want to accomplish and how this is to be finished. Such plans must consider the measure of assets accessible. One basic asset is capital. Microsoft keeps a lot of money available to have the option to "bounce" on circumstances that come to fruition. Little startup programming firms, then again, may have constrained money available. This implies they may need to forego what might have been a wise venture since they don't have the money to contribute and can't figure out how to raise the capital.
Keep Learning with Marketing Notes
What is Consumer-to-Business (C-to-B) Online Marketing?
Consumer to business ( C2B) is a methodology in which individuals create value and organizations uses that value. Take an ...
What is Communication Adaptation?
Communication adaptation describes change in the product strategy due to the change in communication strategy. For example, a skin color ...
What is Packaging?
With the expanded significance set on self-administration showcasing, the job of bundling is ending up very critical. For instance, in ...
What is Shopping Center?
A shopping center's business showcasing plan portrays the techniques the shopping center administration will send to draw in and hold ...
What is Interactive Marketing?
Intuitive showcasing is a balanced promoting practice that focuses on individual client and prospects' activities. Intelligent showcasing includes advertising activities ...
What is Concentrated (niche) Marketing?
Niche marketing is a specific form of marketing. Consequently, other marketing technique follows wide range of consumers. This method is ...