SWOT Analysis Notes: Definitions & Explanations PDF | Download eBooks
Study SWOT Analysis lecture notes PDF with supply chain management definitions and explanation to study “What is SWOT Analysis?”. Study swot analysis explanation with SCM terms to review supply chain management course for online MBA programs.
SWOT Analysis Definition:
A method of determining internal strengths and weaknesses and external opportunities and threats.
Operations Management: Sustainability and Supply Chain Management by Jay Heizer, Barry Render, Chuck Munson
SWOT Analysis Notes:
It is the framework which identifies and analyses the company's external (threats and opportunities) and the internal (strengths and weaknesses) factors. These can have direct and indirect impact on the viability of product, project, place or a person. This analysis is mostly used by the firms at the start of doing business just to identify the market in which they decided to operate.
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