Brand Valuation Notes: Definitions & Explanations PDF Download
Study Brand Valuation lecture notes PDF with marketing definitions and explanation to study “What is Brand Valuation?”. Study brand valuation explanation with marketing terms to review marketing course for online MBA programs.
Brand Valuation Definition:
An estimate of the total financial value of the brand.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Brand Valuation Notes:
Brand Valuation is about accessing the total financial value of the brand. Evaluating the financial positioning of a brand covers; balance sheet of the company's operations, income statement, and statement of owner's equity. Financial valuation clearly describes the brand's overall position. If there is any conflict during evaluation, it needs to get fixed.
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