Direct Product Profitability (DDP) Notes: Definitions & Explanations PDF Download
Study Direct Product Profitability (DDP) lecture notes PDF with marketing definitions and explanation to study “What is Direct Product Profitability (DDP)?”. Study direct product profitability (ddp) explanation with marketing terms to review marketing course for online MBA programs.
Direct Product Profitability (DDP) Definition:
A way of measuring a product's handling costs from the time it reaches the warehouse until a customer buys it in the retail store.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Direct Product Profitability (DDP) Notes:
Direct product profitability is a technique of calculating product handling cost, it starts when it reaches warehouse till the process end up meeting end users in the retail store. It counts every aspect of cost incurred in product manufacturing includes; raw material, processing, placing of product in storage, record keeping, cross checking, loading of goods, and transportation.
Keep Learning with Marketing Notes
What is Institutional Market?
Schools, universities, clinics, nursing home, penitentiaries and different associations that give products and enterprises to individuals in their consideration are ...
What is Preapproach?
The preapproach is the point at which you assemble important data with respect to the prospect so as to make ...
What is Core Competency?
This concept is defined as a combination of different resources that differentiate a product in the market. Core competency is ...
What are Mission Statements?
A statement of purpose characterizes what an association is, the reason it exists, its explanation behind being. At any rate, ...
What is Growth Stage?
Gathering showcasing utilizes the mental instruments basic gathering impact to drive client practices that are advantageous to the firm. It ...
What is Competitor Analysis?
Competitive analysis is also known as competitive research in which companies conduct research for the collection of information related to ...