Exchange Notes: Definitions & Explanations PDF Download
Study Exchange lecture notes PDF with marketing definitions and explanation to study “What is Exchange?”. Study exchange explanation with marketing terms to review marketing course for online MBA programs.
Exchange Definitions:
Act of obtaining a desired object from someone by offering something in return.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Process of obtaining a desired product from someone by offering something in return.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Exchange Notes:
It is a process in which an organization or an individual takes decision to fulfill a need and demand of the customer by offering them some money or services in exchange. Is it the simple process that helps you to enter in an exchange relationship with the market, where it tends to turn into relationship marketing.
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