Features Notes: Definitions & Explanations PDF Download
Study Features lecture notes PDF with marketing definitions and explanation to study What is Features?. Study features explanation with marketing terms to review marketing course for online MBA programs.
Features Definition:
Things that enhance the basic function of a product.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Features Notes:
Features are attributes that separate an item or administration from other comparable things. An item highlight is a genuine physical property or capacity. It is something about the item that portrays it. It might be inalienable in the plan. In any case, a component isn't the advantage of an item or administration. Clients purchase as a result of advantages, not highlights. For instance, an element of a couple of shades might be the biodegradable plastic that it is made of. What separates it from most different shades is that it is ecologically agreeable. It's ecological kind disposition is a component. The advantages of shades is having the option to drive without glare, shielding your eyes from harm, and looking cool.
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