Deep Metaphors Notes: Definitions & Explanations PDF Download
Study Deep Metaphors lecture notes PDF with marketing definitions and explanation to study What is Deep Metaphors?. Study deep metaphors explanation with marketing terms to review marketing course for online MBA programs.
Deep Metaphors Definition:
Basic frames or orientations that consumers have toward the world around them.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Deep Metaphors Notes:
Deep metaphor refers to the state of human beings in which they interpret new experiences by reviewing the existing mental models. People around the world, regardless of their back ground, usually use these defined metaphors to get to know about the way to react to the outer world for understanding.
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