Channel Power Notes: Definitions & Explanations PDF Download
Study Channel Power lecture notes PDF with marketing definitions and explanation to study “What is Channel Power?”. Study channel power explanation with marketing terms to review marketing course for online MBA programs.
Channel Power Definition:
Ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Channel Power Notes:
Channel Power is defined as an ability of another channel member to reshape the behavior of other members associated with distribution channel because of comparatively strong distribution position in the potential market. There are various types of channel power; coercive power, reward power, legitimate power, expert power, and referent power.
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