As an Amazon Associate I earn from qualifying purchases.

Profitable Customer Notes: Definitions & Explanations PDF Download

Download Profitable Customer Notes App (Play Store) Download Profitable Customer Notes App (App Store)

Study Profitable Customer lecture notes PDF with marketing definitions and explanation to study What is Profitable Customer?. Study profitable customer explanation with marketing terms to review marketing course for online MBA programs.

Profitable Customer Definition:

  • A person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Profitable Customer Notes:

Recognizing beneficial clients is basic to a business' prosperity. Regularly I get notification from monetary pioneer "I don't have to stress over the clients; that is the showcasing and deals group's activity." WRONG. Everybody in your organization ought to be worried about your clients in light of the fact that without them, there is no the same old thing. A few markers that a specific client is likely not beneficial are injurious conduct to your deals and bolster group, general exacerbation, looking for undeserved credits, requiring additional time than the regular client, and not finishing undertakings to move along venture. In spite of the fact that there are more markers, this rundown gives you a thought of what to search for to recognize your unfruitful clients.

Keep Learning with Marketing Notes

What is Product Invention?

Any new item thought which strikes a chord and prompts another item advancement or a change of the current item. ...

What is Quality?

In assembling, a proportion of greatness or a condition of being free from deformities, lacks and noteworthy varieties. It is ...

What is Core Values?

Core values are person's essential belief within an organization. These are ethical or moral values associated to an individual of ...

What is Venture Team?

They are alluded as ambitious innovators who are given a spending limit and a carport to grow new items. This ...

What is Conjoint Analysis?

Conjoint analysis is a marketing technique in which survey based statistical method used to capture consumers reaction on different attributes ...

What is Partner Relationship Management (PRM)?

PRM is frequently contrasted with Customer Relationship Management yet the connections inside the business channel that should be adequately figured ...