Core Values Notes: Definitions & Explanations PDF Download
Study Core Values lecture notes PDF with marketing definitions and explanation to study What is Core Values?. Study core values explanation with marketing terms to review marketing course for online MBA programs.
Core Values Definition:
Belief systems that underlie consumer attitudes and behavior, and that determine people's choices and desires over the long term.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Core Values Notes:
Core values are person's essential belief within an organization. These are ethical or moral values associated to an individual of an organization. Therefore, values are considered as an integral part to work in the market place. These core values includes; integrity, accountability, punctuality, responsibility, persistence, cleanliness, unselfishness, respect, and, courage.
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