Demand Chain Planning Notes: Definitions & Explanations PDF Download
Study Demand Chain Planning lecture notes PDF with marketing definitions and explanation to study “What is Demand Chain Planning?”. Study demand chain planning explanation with marketing terms to review marketing course for online MBA programs.
Demand Chain Planning Definition:
Process of designing the supply chain based on adopting a target market perspective and working backward.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Demand Chain Planning Notes:
It is an effective tool that enables companies to implement best suitable market distribution strategy. Having an effective distribution strategy states the smooth flow of company's operations. It reflects that distribution channels are well organized; product is accessible to the potential customers. This strategy helps to forecast product demand on the basis of marketing research conducted by the companies.
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