Captive Products Notes: Definitions & Explanations PDF Download
Study Captive Products lecture notes PDF with marketing definitions and explanation to study What are Captive Products?. Study captive products explanation with marketing terms to review marketing course for online MBA programs.
Captive Products Definition:
Products that are necessary to the use of other products, such as razor blades or film.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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