Durability Notes: Definitions & Explanations PDF Download
Study Durability lecture notes PDF with marketing definitions and explanation to study What is Durability?. Study durability explanation with marketing terms to review marketing course for online MBA programs.
Durability Definition:
A measure of a product's expected operating life under natural or stressful conditions.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Durability Notes:
It is refers to retail products which are usually classified into three main categories; food, hard, durable products and consumable goods. Durable products are those which are long lasting items. These products are less perishable as compared to other goods or products. It comes under the category of consumer products means those products that do not need to be purchased on frequent basis. However, they are made to last for a long time. Examples of durable goods include books, automobile, electronic, jewelry, and many others.
Keep Learning with Marketing Notes
What is Business Market?
It is a market where products and services sold to other businesses, in order to make them valuable for sale, ...
What is Market Development?
Realizing business sector request can help illuminate future online organizations what industry is most productive to go into. In this ...
What is Introduction Stage?
In the production stage, the item is obscure to the market and frequently requires an enormous business speculation to deliver ...
What is Nonpersonal Communication Channels?
These channels are interchanges or coordinated to more than one individual and incorporate media, deals advancements, occasions, and exposure. Media ...
What are Click-Only Companies?
These are the companies which have only online presence in the market. They do not exist physically in the competitive ...
What is Life Stage?
A phase or stage throughout everyday life -, for example, being single, free and working, being a parent of small ...
