Durability Notes: Definitions & Explanations PDF Download
Study Durability lecture notes PDF with marketing definitions and explanation to study What is Durability?. Study durability explanation with marketing terms to review marketing course for online MBA programs.
Durability Definition:
A measure of a product's expected operating life under natural or stressful conditions.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Durability Notes:
It is refers to retail products which are usually classified into three main categories; food, hard, durable products and consumable goods. Durable products are those which are long lasting items. These products are less perishable as compared to other goods or products. It comes under the category of consumer products means those products that do not need to be purchased on frequent basis. However, they are made to last for a long time. Examples of durable goods include books, automobile, electronic, jewelry, and many others.
Keep Learning with Marketing Notes
What is Selective Attention?
Specific consideration is the way toward concentrating on a specific item in the earth for a specific time frame. Consideration ...
What is Lexicographic Heuristic?
As a side note, heuristic, for this situation, alludes to a standard guideline in a buyers basic leadership process. The ...
What is Whole-Channel View?
Entire channel view alludes to plan universal channels that consider the whole worldwide store network and advertising channel. It perceives ...
What is Brand Audit?
Businesses mostly go through the phases of auditing their brand, it happens when organization decides to revisit their brand's overall ...
What is Customer-Based Brand Equity?
Customer based brand equity describes value attached with brand. According to customer views, any positive comments or feedback about the ...
What is Proposal Solicitation?
Proposition sales is a phase of the business purchasing process in which the purchaser welcomes qualified providers to submit recommendations. ...
