Data Warehouse Notes: Definitions & Explanations PDF Download
Study Data Warehouse lecture notes PDF with marketing definitions and explanation to study What is Data Warehouse?. Study data warehouse explanation with marketing terms to review marketing course for online MBA programs.
Data Warehouse Definition:
A collection of current data captured, organized, and stored in a company's contact center.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Data Warehouse Notes:
Data warehouse is a technique serves as a hub, where the entire customer database has stored. It can help companies to get related information on a click; they usually use customer database information in order to launch a new product in the market. Surveys and research can cater required data of customers.
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