E Commerce Notes: Definitions & Explanations PDF Download
Study E Commerce lecture notes PDF with marketing definitions and explanation to study What is E-Commerce?. Study e commerce explanation with marketing terms to review marketing course for online MBA programs.
E Commerce Definition:
A company or site offers to transact or facilitate the selling of products and services online.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
E Commerce Notes:
E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services via internet. It uses money and data to transfer and execute transactions. Hence, it is an online transaction between business such as supplier and client. Ecommerce has categorized into six types: Business to Business, Business to Consumer, and Consumer to Consumer.
Keep Learning with Marketing Notes
What is Target-Return Pricing?
An objective return is a valuing model that costs a business dependent on what a financial specialist would need to ...
What is Customer Value-Based Pricing?
Customer value based pricing describes buyers' purchase decision. It is a price decided on the customer's perception about the product. ...
What is Differentiated (segmented) Marketing?
Differentiated marketing is a strategy focus more on company's promotional campaigns that caters two market segments. However, it is use ...
What is Strategic Marketing Plan?
Key Market Planning is a progressing procedure through which the organization makes advertising systems and plans its executions in the ...
What is Supplier Search?
Provider assumes a key job in the achievement of any business; distinguishing proof of a correct provider is a key ...
What is Customer-Performance Scorecard?
The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. It usually helps to ...
