As an Amazon Associate I earn from qualifying purchases.

E Commerce Notes: Definitions & Explanations PDF Download

Download E Commerce Notes App (Play Store) Download E Commerce Notes App (App Store)

Study E Commerce lecture notes PDF with marketing definitions and explanation to study What is E-Commerce?. Study e commerce explanation with marketing terms to review marketing course for online MBA programs.

E Commerce Definition:

  • A company or site offers to transact or facilitate the selling of products and services online.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



E Commerce Notes:

E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services via internet. It uses money and data to transfer and execute transactions. Hence, it is an online transaction between business such as supplier and client. Ecommerce has categorized into six types: Business to Business, Business to Consumer, and Consumer to Consumer.

Keep Learning with Marketing Notes

What is Direct Product Profitability (DDP)?

Direct product profitability is a technique of calculating product handling cost, it starts when it reaches warehouse till the process ...

What is Fashion?

Design showcasing or fashion is the administration of publicizing efforts and advancements to sell style brands and items. Despite the ...

What is Marketing?

Advertising is the advancement of business items or administrations to an intended interest group. It is, to put it plainly, ...

What is Channel Power?

Channel Power is defined as an ability of another channel member to reshape the behavior of other members associated with ...

What is Product line Pricing?

Product offering evaluating alludes to the act of looking into and setting costs for different items that an organization offers ...

What is Market Segmentation?

Piece of the overall industry speaks to the level of an industry, or a market's complete deals, that is earned ...