As an Amazon Associate I earn from qualifying purchases.

Product line Pricing Notes: Definitions & Explanations PDF Download

Study Product line Pricing lecture notes PDF with marketing definitions and explanation to study “What is Product line Pricing?”. Study product line pricing explanation with marketing terms to review marketing course for online MBA programs.

Product line Pricing Definition:

  • Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors' prices.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product line Pricing Notes:

Product offering evaluating alludes to the act of looking into and setting costs for different items that an organization offers as a team with each other. Instead of taking a gander at every item independently and setting its value, product offering evaluating methodologies mean to boost the offers of various items by making progressively reciprocal, as opposed to focused, items. On the off chance that you offer more than one item or administration, consider the effect that one item's or administration's cost will have on the others. A few buyers need the best item accessible and are eager to pay more for it, while different customers simply need a fundamental item and purchase principally dependent on reasonableness. Making a product offering that offers low-end, mid-range and top of the line estimating can persuade that various items have various qualities.

Keep Learning with Marketing Notes

What is Exploratory Research?

Exploratory research, one of the essential roads for subjective research, is instrumental to comprehension the "why" and different components that ...

What is Forecasting?

It is a procedure that utilization verifiable information as contributions to make educated assessments that are prescient in deciding the ...

What is Mission Statement?

A methodology seen by administrative market analysts that expands benefits for business is blended packaging. Blended packaging enables clients to ...

What is Dynamic Pricing?

Dynamic pricing is a pricing strategy in which companies set flexible prices for goods and services. Companies usually reset prices ...

What is Alternative Evaluation?

It is a set pattern among the buyer with the product decision, buyer usually gather product based information from the ...

What is Value Network?

A worth system is a lot of associations among associations as well as people interfacing with one another to profit ...