Customer Satisfaction Notes: Definitions & Explanations PDF Download
Study Customer Satisfaction lecture notes PDF with marketing definitions and explanation to study “What is Customer Satisfaction?”. Study customer satisfaction explanation with marketing terms to review marketing course for online MBA programs.
Customer Satisfaction Definition:
Extent to which a product's perceived performance matches a buyer's expectations.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer Satisfaction Notes:
Customer satisfaction is a widely used terminology in the marketing world. Is it usually used to gather information about their potential customers' satisfaction. High level customer service can make more loyal customers; it will also help to differentiate you among others. In recent days, social media plays an important role in making customer's decision. Nowadays, it is getting more difficult to keep customer attached to one product.
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