Customer Satisfaction Notes: Definitions & Explanations PDF Download
Study Customer Satisfaction lecture notes PDF with marketing definitions and explanation to study What is Customer Satisfaction?. Study customer satisfaction explanation with marketing terms to review marketing course for online MBA programs.
Customer Satisfaction Definition:
Extent to which a product's perceived performance matches a buyer's expectations.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer Satisfaction Notes:
Customer satisfaction is a widely used terminology in the marketing world. Is it usually used to gather information about their potential customers' satisfaction. High level customer service can make more loyal customers; it will also help to differentiate you among others. In recent days, social media plays an important role in making customer's decision. Nowadays, it is getting more difficult to keep customer attached to one product.
Keep Learning with Marketing Notes
What are Tracking Studies?
A following report dissects the changing perspectives on a solitary gathering of customers, making it a compelling device for statistical ...
What is Supplier Selection?
Picking the correct provider includes substantially more than filtering a progression of value records. Your decision will rely upon a ...
What is Conventional Distribution Channel?
Conventional distribution channel is the most prevailing distribution channels in the market. It usually comprises of chain incudes; producer, retailer ...
What is Presentation?
A showcasingpresentation is visual documentation that subtleties the proposed plans laid out in a promoting plan. A showcasing introduction can ...
What is marketing communications?
Showcasing interchanges are those strategies that the organization or a business individual uses to pass on limited time messages about ...
What is Cost-Based Pricing?
Cost based pricing is a strategy which determine product selling price, set by the company. The price is usually fixed ...