Customer lifetime Value (CLV) Notes: Definitions & Explanations PDF Download
Study Customer lifetime Value (CLV) lecture notes PDF with marketing definitions and explanation to study What is Customer lifetime Value (CLV)?. Study customer lifetime value (clv) explanation with marketing terms to review marketing course for online MBA programs.
Customer lifetime Value (CLV) Definition:
Net present value of the stream of future profits expected over the customer's lifetime purchases.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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