Customer Relationship management (CRM) Notes: Definitions & Explanations PDF | Download eBooks
Study Customer Relationship management (CRM) lecture notes PDF with supply chain management definitions and explanation to study “What is Customer Relationship management (CRM)?”. Study customer relationship management (crm) explanation with SCM terms to review supply chain management course for online MBA programs.
Customer Relationship management (CRM) Definition:
A method of learning more about customers' needs and behaviors by analyzing sales information.
Operations Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston
Customer Relationship management (CRM) Notes:
Client relationship the executives (CRM) is the blend of practices, techniques and advancements that organizations use to oversee and investigate client communications and information all through the client life cycle, with the objective of improving client administration connections and aiding client maintenance and driving deals development. CRM frameworks incorporate client information crosswise over various stations, or purposes of contact between the client and the organization, which could incorporate the organization's site, phone, live visit, regular postal mail, advertising materials and web based life. CRM frameworks can likewise give client confronting staff definite data on clients' close to home data, buy history, purchasing inclinations and concerns.
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