Brand Knowledge Notes: Definitions & Explanations PDF Download
Study Brand Knowledge lecture notes PDF with marketing definitions and explanation to study “What is Brand Knowledge?”. Study brand knowledge explanation with marketing terms to review marketing course for online MBA programs.
Brand Knowledge Definition:
All the thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Brand Knowledge Notes:
It is defined as that how consumers are aware about the brand; it can be developed by its brand image, experience, and awareness in the minds of the consumers. Brand knowledge can be obtained through social media advertisements, special occasions or events, brand ambassador, word of mouth, freebies and other benefits associated with brand.
Keep Learning with Marketing Notes
What is Corporate (or brand) Web Site?
Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to ...
What is Total Quality Management?
TQM is the nonstop procedure of distinguishing and lessening or dispensing with mistakes in assembling, streamlining production network the board, ...
What is Consumer Behavior?
Consumer behavior is a technique of understanding the group, customers, and companies, gather ideas for their goods and services to ...
What is Gray Market?
Nonexclusive, in business, alludes to items that organizations showcase without a trademark, brand name, or other distinctive element. In a ...
What is Primary Groups?
An essential gathering is regularly a little social gathering whose individuals offer close, individual, suffering connections. Sociologists recognize two kinds ...
What is Supermarket?
A grocery store is a self-administration shop offering a wide assortment of sustenance, refreshments and family unit items, sorted out ...