Customer Value Hierarchy Notes: Definitions & Explanations PDF Download
Study Customer Value Hierarchy lecture notes PDF with marketing definitions and explanation to study “What is Customer-Value Hierarchy?”. Study customer value hierarchy explanation with marketing terms to review marketing course for online MBA programs.
Customer Value Hierarchy Definition:
Five product levels that must be addressed by marketers in planning a market offering.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer Value Hierarchy Notes:
Every product in the market has five different levels. However, each level adds value to customers. There are five levels of customer value hierarchy includes; core benefits, basic product, expected product, augmented, and potential product. Every stage has its own significance for the customers. Thus, it provides core for companies to achieve set goal.
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