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Customer Training Notes: Definitions & Explanations PDF Download

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Study Customer Training lecture notes PDF with marketing definitions and explanation to study What is Customer Training?. Study customer training explanation with marketing terms to review marketing course for online MBA programs.

Customer Training Definition:

  • Training the customer's employees to use the vendor's equipment properly and efficiently.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Training Notes:

Customer training refers to train your customers about the new product or service which is going to launch in the market. When companies create or develop a new product or they change any existing product, they need to inform their customers about the product, its functions, usage, benefits, and its characteristics.

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