As an Amazon Associate I earn from qualifying purchases.

Product Specification Notes: Definitions & Explanations PDF Download

Study Product Specification lecture notes PDF with marketing definitions and explanation to study “What is Product Specification?”. Study product specification explanation with marketing terms to review marketing course for online MBA programs.

Product Specification Definition:

  • Stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Specification Notes:

A Product Specification is an archive that gives basic characterizing data about an item and can incorporate recognizable proof of the producer; a rundown of guidelines, bans and benchmarks that apply to the thing; structure determinations and item pictures that outwardly represent the item and note recognizing attributes. By recording the item and its highlights, the particular can be a helpful screening device to recognize when a pre-creation item contrasts from one on the store rack, flagging the likelihood of a material or configuration change, and conceivably a rebellious item. Authority Veritable can work with you to build up the parameters of your item determinations and naturally make the suitable archive to meet your screening and Reasonable Testing Program necessities.

Keep Learning with Marketing Notes

What is Customer-Value Hierarchy?

Every product in the market has five different levels. However, each level adds value to customers. There are five levels ...

What is Adoption Process?

Adoption process is defined as series of stages through which a potential consumer decides about whether or not to purchase ...

What are Reference Groups?

A reference gathering is a gathering to which an individual or another gathering is looked at. Statistic Sociologists consider any ...

What is Brand Promise?

It is an experience that customers use to expect from the organization, whenever they interact with them, in order to ...

What is Focus group Interviewing?

Focus group meetings are interviews you lead with a gathering of members to gather an assortment of data. These meetings ...

What is Telemarketing?

Telemarketing (here and there known as inside deals, or telesales in the UK and Ireland) is a strategy for direct ...