Demographic Segmentation Notes: Definitions & Explanations PDF Download
Study Demographic Segmentation lecture notes PDF with marketing definitions and explanation to study “What is Demographic Segmentation?”. Study demographic segmentation explanation with marketing terms to review marketing course for online MBA programs.
Demographic Segmentation Definition:
Dividing the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Demographic Segmentation Notes:
It is market segmentation on the basis of gender, age, religion, beliefs, ethnicity, race, income and educational background. It more precisely helps organization to accurately target their potential customers. However, it has many advantages; the required information regarding customer is available to conduct market research. Another advantage is customer loyalty with the brand.
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