Competitive Advantage Notes: Definitions & Explanations PDF Download
Study Competitive Advantage lecture notes PDF with marketing definitions and explanation to study “What is Competitive Advantage?”. Study competitive advantage explanation with marketing terms to review marketing course for online MBA programs.
Competitive Advantage Definitions:
An advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
An advantage over competitors gained by offering consumers greater value than competitors do.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
A company's ability to perform in one or more ways that competitors cannot or will not match.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Competitive Advantage Notes:
A competitive advantage is an edge in the market over its current competitors achieved by offering unique product characteristics. Although, it can be in terms of providing best quality to their consumers or by attaching greater benefits with the product which is not being offered by any other competitor in the market.
Keep Learning with Marketing Notes
What is Total Customer Cost?
Absolute client cost is the finished parcel or expenses a client hopes to pay in the investigating, purchasing, acquiring and ...
What is Vertical Marketing System (VMS)?
A Vertical Marketing framework includes the fundamental dissemination channel accomplices the maker, the distributor and the retailer who work together ...
What is Supermarket?
A grocery store is a self-administration shop offering a wide assortment of sustenance, refreshments and family unit items, sorted out ...
What is Subliminal Perception?
Subliminal observations, otherwise called subliminal messages, will be messages, either visual or sound-related, that are displayed just past the limit ...
What is Presentation?
A showcasingpresentation is visual documentation that subtleties the proposed plans laid out in a promoting plan. A showcasing introduction can ...
What is Database Marketing?
Database marketing is a marketing technique using database of potential customers to interact with them on a personal level for ...