Data Mining Notes: Definitions & Explanations PDF Download
Study Data Mining lecture notes PDF with marketing definitions and explanation to study What is Data Mining?. Study data mining explanation with marketing terms to review marketing course for online MBA programs.
Data Mining Definition:
Extracting of useful information about individuals, trends, and segments from the mass of data.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Data Mining Notes:
It is a process in which companies use customer database for the useful information. This technique helps companies to plan effective marketing strategies for the potential customers, to expand sales targets and reduce expenses. Data miming is an integral part of company's process; it contains record of customer interest towards products. It has also been used to gain marketing edge.
Keep Learning with Marketing Notes
What is Goal Formulation?
The objective pyramid is a type of various leveled objective organizing. It is utilized to subdivide key objectives into operational ...
What is Store Brand (or private brand)?
A store brand, regularly alluded to as a conventional item, is produced or gained by a specific firm for elite ...
What is Survey Research?
Survey Research is characterized as the way toward directing exploration utilizing studies that are sent to review respondents. The information ...
What is Problem Recognition?
In issue acknowledgment, the shopper perceives an issue or need or need. The purchaser perceives a contrast between his or ...
What is Penetrated Market?
Entered market alludes to the arrangement of clients who is now utilizing a specific item or administration. In an entered ...
What is Core Values?
Core values are person's essential belief within an organization. These are ethical or moral values associated to an individual of ...
