Data Mining Notes: Definitions & Explanations PDF Download
Study Data Mining lecture notes PDF with marketing definitions and explanation to study What is Data Mining?. Study data mining explanation with marketing terms to review marketing course for online MBA programs.
Data Mining Definition:
Extracting of useful information about individuals, trends, and segments from the mass of data.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Data Mining Notes:
It is a process in which companies use customer database for the useful information. This technique helps companies to plan effective marketing strategies for the potential customers, to expand sales targets and reduce expenses. Data miming is an integral part of company's process; it contains record of customer interest towards products. It has also been used to gain marketing edge.
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