Data Mining Notes: Definitions & Explanations PDF Download
Study Data Mining lecture notes PDF with marketing definitions and explanation to study What is Data Mining?. Study data mining explanation with marketing terms to review marketing course for online MBA programs.
Data Mining Definition:
Extracting of useful information about individuals, trends, and segments from the mass of data.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Data Mining Notes:
It is a process in which companies use customer database for the useful information. This technique helps companies to plan effective marketing strategies for the potential customers, to expand sales targets and reduce expenses. Data miming is an integral part of company's process; it contains record of customer interest towards products. It has also been used to gain marketing edge.
Keep Learning with Marketing Notes
What is Fashion?
Design showcasing or fashion is the administration of publicizing efforts and advancements to sell style brands and items. Despite the ...
What is Selling Process?
The selling procedure is the arrangement of steps pursued by a salesman while selling an item. Selling Process is a ...
What is Line Extension?
Line expansion and brand augmentation address the showcasing of business products. The brand alludes to the perceived item or organization ...
What is Optional Product Pricing?
Regarding the showcasing blend some would state that evaluating is the least alluring component. Advertising organizations should concentrate on producing ...
What is Brick-and-Click?
Brick and Click refers to a business strategy in which company operates online and offline stores at a time. Online ...
What is Business-to-Consumer (B-to-C) Online Marketing?
Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are ...