Brand Asset Management Team (BAMT) Notes: Definitions & Explanations PDF Download
Study Brand Asset Management Team (BAMT) lecture notes PDF with marketing definitions and explanation to study “What is Brand-Asset Management Team (BAMT)?”. Study brand asset management team (bamt) explanation with marketing terms to review marketing course for online MBA programs.
Brand Asset Management Team (BAMT) Definition:
Key representatives from functions that affect the brand's performance.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Brand Asset Management Team (BAMT) Notes:
BAMT is an abbreviation of Brand asset management team, it comprises of key representatives that can affect the brand's performance. Brand is an integral part of any business. It is a tangible or nontangible form of products or services offered to the targeted audience, it also helps an organization to reach their consumers.
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