Core Benefit Notes: Definitions & Explanations PDF Download
Study Core Benefit lecture notes PDF with marketing definitions and explanation to study What is Core Benefit?. Study core benefit explanation with marketing terms to review marketing course for online MBA programs.
Core Benefit Definition:
Service or benefit the customer is really buying.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Core Benefit Notes:
It is company's core product which is directly related to its essential competencies. The core product is considered to be the profitable item of the company. The core product helps buyer to make informed buying decision.
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