Database Marketing Notes: Definitions & Explanations PDF Download
Study Database Marketing lecture notes PDF definitions and explanation to study “What is Database Marketing?”. Study database marketing explanation with marketing terms to review marketing course for online MBA programs.
Database Marketing Definition:
Process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Database Marketing Notes:
Database marketing is a marketing technique using database of potential customers to interact with them on a personal level for the promotion of newly launch product and service. Moreover, companies usually use email or SMS mode for marketing through database. It is considered as an important part in recent markets, providing ease to customers at their mail box makes them more loyal to the product.
Keep Learning with Marketing Notes
What is Execution Style?
Advertising execution approach is a technique through which an advertisement communicates company's message. There are various platforms to display advertisements ...
What is Risk Analysis?
Risk investigation is the way toward distinguishing and breaking down potential issues that could contrarily effect key business activities or ...
What is Line Extension?
Line expansion and brand augmentation address the showcasing of business products. The brand alludes to the perceived item or organization ...
What is Containerization?
Containerization is a process in which goods have been transferred to another location by large boxes or containers. It is ...
What is Organization?
An association or association is a substance involving different individuals, for example, an establishment or an affiliation, that has a ...
What is Intensive Distribution?
In this distribution the point at which a business overlooks advertise division and chooses to supply their item to each ...