As an Amazon Associate I earn from qualifying purchases.

Shopping Product Notes: Definitions & Explanations PDF Download

Download Shopping Product Notes App (Play Store) Download Shopping Product Notes App (App Store)

Study Shopping Product lecture notes PDF with marketing definitions and explanation to study What is Shopping Product?. Study shopping product explanation with marketing terms to review marketing course for online MBA programs.

Shopping Product Definition:

  • A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Shopping Product Notes:

Shopping items allude to things that the customers buy less much of the time and contrast and accessible choices in the market. Customers need time, arranging and endeavors to take an official conclusion whether to purchase the item or not. Customers don't purchase these items all the time however at whatever point purchase they remember distinctive thought like cost, time and endeavors to take an official conclusion. Homogeneous shopping items are those shopping items which are comparable in quality. These sorts of items are especially indistinguishable and fall under a similar item classification. There are a few traits like brand picture, value, style, quality and reasonableness which can separate at least two homogeneous items. These qualities influence the customer purchasing conduct. Those items offering some extraordinary selling suggestion can build up a progressively upper hand.

Keep Learning with Marketing Notes

What are Buyer-Readiness Stages?

Buyer readiness stage is a process incorporated six steps depends on a consumer decision of purchasing a product and services ...

What is Customer Equity?

Customer equity is the output of customer's feedback. This relationship is usually developed on the bases of brand recognition. Customer ...

What is Marketing Channel (or distribution channel)?

Promoting Channels can be characterized as the arrangement of individuals, exercises, and the mediator associations that assume a critical job ...

What is Distribution Center?

Distribution center refers to a facility which is usually smaller in size as compared to main warehouse of the company. ...

What is Market Forecast?

A market estimate is a center segment of a market investigation. It anticipates the future numbers, attributes, and patterns in ...

What is Loyalty?

Devotion showcasing is a way to deal with advertising, in light of vital administration, in which an organization centers around ...