Line Extension Notes: Definitions & Explanations PDF Download
Study Line Extension lecture notes PDF with marketing definitions and explanation to study What is Line Extension?. Study line extension explanation with marketing terms to review marketing course for online MBA programs.
Line Extension Definitions:
Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Line Extension Notes:
Line expansion and brand augmentation address the showcasing of business products. The brand alludes to the perceived item or organization name, for example, Kraft, Pepsi or Apple. The manner by which the organization extends its stock decides line expansion versus brand expansion. Line augmentation alludes to the extension of a current product offering. For example, a soda pop producer may present a "Diet" or "Cherry" assortment to its cola line, while a toy maker may present new characters or adornments in its line of activity figures. To put it plainly, line expansion changes up its current item for arriving at a progressively different client base and alluring existing clients with new alternatives.
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