As an Amazon Associate I earn from qualifying purchases.

Scenario Analysis Notes: Definitions & Explanations PDF Download

Study Scenario Analysis lecture notes PDF with marketing definitions and explanation to study “What is Scenario Analysis?”. Study scenario analysis explanation with marketing terms to review marketing course for online MBA programs.

Scenario Analysis Definition:

  • Developing plausible representations of a firm's possible future that make different assumptions about forces driving the market and include different uncertainties.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Scenario Analysis Notes:

Situation investigation is the way toward evaluating the normal estimation of a portfolio after a given time frame, expecting explicit changes in the estimations of the portfolio's protections or key variables happen, for example, an adjustment in the loan fee. Situation investigation is normally used to gauge changes to a portfolio's an incentive in light of an ominous occasion and might be utilized to analyze a hypothetical most pessimistic scenario scenario. As a strategy, situation examination includes figuring distinctive reinvestment rates for expected returns that are reinvested inside the speculation skyline. In light of numerical and measurable standards, situation investigation gives a procedure to gauge moves in the estimation of a portfolio, in light of the event of various circumstances, alluded to as situations, following the standards of "imagine a scenario in which" examination.

Keep Learning with Marketing Notes

What is Conventional Marketing Channel?

A conventional marketing channel is the most common distribution network. It is dependent on four basic components includes; manufacturer, wholesaler, ...

What is Basing-Point Pricing?

Basing point pricing method explains the pricing system in which organization charge the product price in two components. Initially, the ...

What is Personal Communication Channels?

In close to home correspondence channels, at least two individuals discuss straightforwardly with one another. They may impart up close ...

What is Selective Distortion?

Particular mutilation is a term that alludes to the propensity of individuals to translate data such that will bolster what ...

What are Pleasing Products?

These items have short run purchaser benefits however high level of prompt delight. These items may hurt customers over the ...

What is Two-part Pricing?

Valuing technique containing a fixed (singular amount) charge that does not change with use or utilization and an extra accuse ...