Communication Effect Research Notes: Definitions & Explanations PDF Download
Study Communication Effect Research lecture notes PDF with marketing definitions and explanation to study “What is Communication-Effect Research?”. Study communication effect research explanation with marketing terms to review marketing course for online MBA programs.
Communication Effect Research Definition:
Determining whether an ad is communicating effectively.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Communication Effect Research Notes:
It is a form of research which is conducted to identify whether an ad is effective for the consumers. It can be determined before an ad is on media, and it can also be determined after it is printed or telecasted. There are different ways to pretest ad. It includes; main message from the ad, how influential this ad could be? How do you feel after ad? These are the questions that consumer will respond.
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