Dual Adaptation Notes: Definitions & Explanations PDF Download
Study Dual Adaptation lecture notes PDF with marketing definitions and explanation to study What is Dual Adaptation?. Study dual adaptation explanation with marketing terms to review marketing course for online MBA programs.
Dual Adaptation Definition:
Adapting both the product and the communications to the local market.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Dual Adaptation Notes:
Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal market. It is a communication strategy through which companies introduce their products in a new country. Moreover, companies adapt the product to local market. This marketing strategy is often used by companies in order to expand their business.
Keep Learning with Marketing Notes
What is Served Market?
A served market for some entrepreneurs is whether their business is focused in catching as a great part of the ...
What is Line Stretching?
Line extending is a growing system by an organization where the new items are propelled in a similar product offering ...
What are Users?
A client is an individual who uses a PC or system administration. Clients of PC frameworks and programming items for ...
What is Contract Manufacturing?
Contract manufacturing is an outsourcing technique in which a producer sings an agreement with other manufacturing firm for units, and ...
What is Creative Concept?
The create concept describe the core message of your campaign, this technique acts as a basic pillar of product marketing. ...
What is Lifestyle?
Way of life showcasing is a procedure of setting up connections between items offered in the market and focused on ...