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Deciders Notes: Definitions & Explanations PDF Download

Study Deciders lecture notes PDF with marketing definitions and explanation to study “What are Deciders?”. Study deciders explanation with marketing terms to review marketing course for online MBA programs.

Deciders Definition:

  • People in an organization's buying center who have formal or informal power to select or approve the final suppliers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



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