Customer Relationship Management (CRM) t Notes: Definitions & Explanations PDF Download
Study Customer Relationship Management (CRM) t lecture notes PDF with marketing definitions and explanation to study What is Customer Relationship Management (CRM) t?. Study customer relationship management (crm) t explanation with marketing terms to review marketing course for online MBA programs.
Customer Relationship Management (CRM) t Definition:
Process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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