Captive Product Pricing Notes: Definitions & Explanations PDF Download
Study Captive Product Pricing lecture notes PDF with marketing definitions and explanation to study What is Captive Product Pricing?. Study captive product pricing explanation with marketing terms to review marketing course for online MBA programs.
Captive Product Pricing Definition:
Setting a price for products that must be used along with a main product, such as blades for a razor and games for a videogame console.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Captive Product Pricing Notes:
It is used to maximize profit revenues. Companies often follow a product mix pricing strategy specifically with pricing captive products. Low pricing strategy has been used against core products, whereas, high price products categorized as captive products. The main purpose of the strategy is to attract consumers to a product with low price.
Keep Learning with Marketing Notes
What is Integrated Logistics Management?
Coordinated Logistics Support is the administration and specialized procedure through which support-capacity and calculated help contemplation are incorporated into the ...
What is Installation?
With regards to mechanical developments, the European establishment market is driving the way. The improvement of home solace using home ...
What is Lexicographic Heuristic?
As a side note, heuristic, for this situation, alludes to a standard guideline in a buyers basic leadership process. The ...
What is Backward Invention?
It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method ...
What is Interstitials?
One of the most widely recognized interstitials is the spring up promotion. Another developing arrangement is a full-page promotion that ...
What is Channel Coordination?
Channel coordination is also known as supply chain coordination which aims at improving supply chain performance by systematically plan the ...