Captive Product Pricing Notes: Definitions & Explanations PDF Download
Study Captive Product Pricing lecture notes PDF with marketing definitions and explanation to study What is Captive Product Pricing?. Study captive product pricing explanation with marketing terms to review marketing course for online MBA programs.
Captive Product Pricing Definition:
Setting a price for products that must be used along with a main product, such as blades for a razor and games for a videogame console.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Captive Product Pricing Notes:
It is used to maximize profit revenues. Companies often follow a product mix pricing strategy specifically with pricing captive products. Low pricing strategy has been used against core products, whereas, high price products categorized as captive products. The main purpose of the strategy is to attract consumers to a product with low price.
Keep Learning with Marketing Notes
What is Brand Dilution?
It happens when brand losses its position from overuse. This situation appears when a product gets unsuccessful in fulfilling the ...
What is Consumer-to-Business (C-to-B) Online Marketing?
Consumer to business ( C2B) is a methodology in which individuals create value and organizations uses that value. Take an ...
What is Territorial Sales Force Structure?
Regional or territorial deals power structure alludes to a business power association that allocates every sales rep to a select ...
What is Elimination-by-Aspects Heuristic?
According to elimination by aspect method, it is a decision making technique in which customers have multiple options in order ...
What is Global Firm?
Promoting successfully is important to the accomplishment of any business. In any case, endeavoring it all alone can be tedious, ...
What is Channel Power?
Channel Power is defined as an ability of another channel member to reshape the behavior of other members associated with ...