Brand Dilution Notes: Definitions & Explanations PDF Download
Study Brand Dilution lecture notes PDF with marketing definitions and explanation to study “What is Brand Dilution?”. Study brand dilution explanation with marketing terms to review marketing course for online MBA programs.
Brand Dilution Definition:
When consumers no longer associate a brand with a specific product or highly similar products or start thinking less favorably about the brand.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Brand Dilution Notes:
It happens when brand losses its position from overuse. This situation appears when a product gets unsuccessful in fulfilling the needs and demands of the customers associated with brand. At times, popular brands get washed away from the market due to poor managerial decisions. In order to avoid brand dilution, it is essential for the brand to keep the same quality of the product with time, and best promotional campaigns will support a brand to remain in the market.
Keep Learning with Marketing Notes
What is Growth Stage?
Gathering showcasing utilizes the mental instruments basic gathering impact to drive client practices that are advantageous to the firm. It ...
What is Customer Database?
A customer database is the information collected from the customer. This database may gather personal information which includes; name of ...
What is Media Selection?
Media arranging and choice are of top noteworthiness once the promoting objectives and the association have been set. Media arranging ...
What is Ethnographic Research?
Ethnographic research market ( EMR) study of market in which companies understand their consumers or clients in terms of social, ...
What is Paid Search?
Paid pursuit is a type of advanced promoting where web crawlers, for example, Google and Bing enable sponsors to indicate ...
What is Mental Accounting?
Mental bookkeeping is an idea in the field of conduct financial aspects. Created by financial specialist Richard H. Thaler, it ...