Brand Dilution Notes: Definitions & Explanations PDF Download
Study Brand Dilution lecture notes PDF with marketing definitions and explanation to study What is Brand Dilution?. Study brand dilution explanation with marketing terms to review marketing course for online MBA programs.
Brand Dilution Definition:
When consumers no longer associate a brand with a specific product or highly similar products or start thinking less favorably about the brand.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Brand Dilution Notes:
It happens when brand losses its position from overuse. This situation appears when a product gets unsuccessful in fulfilling the needs and demands of the customers associated with brand. At times, popular brands get washed away from the market due to poor managerial decisions. In order to avoid brand dilution, it is essential for the brand to keep the same quality of the product with time, and best promotional campaigns will support a brand to remain in the market.
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