Countertrade Notes: Definitions & Explanations PDF Download
Study Countertrade lecture notes PDF with marketing definitions and explanation to study “What is Countertrade?”. Study countertrade explanation with marketing terms to review marketing course for online MBA programs.
Countertrade Definition:
Offering other items in payment for purchases.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Countertrade Notes:
Countertrade refers to exchange of goods and services are exchanged of other goods and services instead of hard money or currency. This form of business trade is more commonly used in less developed countries due to the shortage of foreign exchange or paper money. It has been divided into three broad categories includes; barter trade, counter purchase and offset trade.
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